Offer收割機的養成之路：LinkedIn主頁美化

對于國内高校的學生(shēng)來說，有諸多便捷高效的求職平台可供選擇，智聯招聘、實習僧、boss直聘、各類公司官網等等，而對于在海外(wài)留學的寶貝們，領英（LinkedIn）可以說是最不可或缺的平台啦~

與其他求職平台一(yī)樣，在領英，你首先需要注冊賬号、填寫個人基本信息、打造自己的LinkedIn主頁。由于簡曆和 Cover Letter 本身提供的内容有限，HR和面試官其實也會在網絡上搜索應聘者，嘗試獲取更多的信息資(zī)料。

接下(xià)來就讓朗汀汀手把手教你如何“美化”自己的 LinkedInd 主頁，逐步踏上Offer收割機的養成之路吧~

01基本信息篇

頭像：請一(yī)定用真實/專業/清晰的真人頭像，不要使用自己的自拍/旅遊照片/動物(wù)卡通頭像等。（背景圖總是一(yī)個會被忽略的點，其實相關的、好看的背景圖也同樣重要。）

姓名：北(běi)美找工(gōng)作的建議以下(xià)格式

         中(zhōng)文拼音名+（英文名）+中(zhōng)文拼音姓

   例：San (Tom) Zhang

 （使用APP可以錄制自己名字的發音，避免networking時尴尬）

Headline（職位頭銜）：是自己的标簽/最想展示的身份，比如：Software Engineer @ Google, NYU Alumni 2021

Location（地點）：這個地方就寫自己想去(qù)工(gōng)作的地點/postal code，方便recruiter找到

Industry（行業）：寫現在的行業或者是想去(qù)的行業

URL（網頁鏈接）：将LinkedIn鏈接改成自己的名字而不是一(yī)串亂碼，可在個人profile中(zhōng)修改

02個人概述

這是你LinkedIn主頁中(zhōng)最重要的部分(fēn)，是自己的一(yī)個總結，告訴别人你的求職目的，需要用最簡單的幾句話(huà)或者bullet points介紹自己，有點像personal pitch。

建議包含内容：介紹，經曆概括，學業、職業高光，個人特長，求職方向

個人概述示例：

03教育/職業/志(zhì)願者經曆

這部分(fēn)需要填寫個人履曆，重點描述1-2個高光經曆，包含的Bullet Points不要超過五個。注意呈現實習經曆裏自己的工(gōng)作成就和可量化的結果導向。

公式

動詞（過去(qù)式）+做的事+怎麽做的（by, through）/目的（in order to）+結果

 例（工(gōng)作/實習經曆）:

Analyzed historical sales in the New York area by using SQL script and machine learning algorithm in order to generate a pricing strategy; made recommendations on the most profitable pricing strategy to marketing VP.

簡曆中(zhōng)的經曆示例

Director of Sales, Southwest Region-Chase Los Angeles, CA

Led a team of two account executives. Together we managed a portfolio of 50+ clients and agencies. Our client base consisted of Fortune 500 companies from a wide range of industries including Entertainment, Auto, Technology, Fashion, Technology, and Travel.

Launched the company’s first app download campaign with a re-targeting strategy resulting in a two-day $500K package.

Managed risk by partnering with clients and other stakeholders for a seamless campaign launch.

Achieved sales pacing of 70% for the year a 150% year over

year increase in annual revenue to $7.5M.Built relationships to foster better communication between the sales and operations teams, including weekly calls to collaborate on campaigns that resulted in a 33% increase in performance.

Streamlined client communication to be more responsive and timeline management that increased staff productivity.

如果寫到LinkedIn就要改寫成：

Led a team that managed a 50+ client portfolio, launching the firm’s first app download campaign while partnering with stakeholders to minimize risk and streamline client communication. Increased annual revenue by 150%, and team performance by 33%.

志(zhì)願者經曆（比如支教/社區活動/社團活動等）往往是容易被忽略，卻能完善LinkedIn檔案很重要的一(yī)點。所以如果有志(zhì)願者經曆的還是要記得加上去(qù)哦！

04技能術語

Skills沒有數量限制，多多益善！

關鍵詞會被算法分(fēn)析後推送給相關recruiter，這一(yī)步在LinkedIn中(zhōng)尤其重要，因爲很多獵頭是根據Skills的關鍵詞來篩選candidates的。

當然還可以和朋友互相推薦、禮尚往來可以快速增多endorsement。

以下(xià)是L&D專家認爲最重要的職場技能：

1.彈性能力和适應力

2.技術技能和數字流暢性

3.遠程工(gōng)作溝通能力

4.情商(shāng)

5.跨職能協作能力

6.在變革中(zhōng)的領導能力

7.應對變化的能力

8.抗壓能力

9.時間管理能力

10.創造力

以下(xià)是一(yī)些具體(tǐ)技能的參考list：

1. Business:

Business development

Business intelligence (BI)

Economics

Business analysis

Administration

Business management

2. Information Technology (IT):

Cloud computing

Data presentation

Content management

Tech support

UI/UX

Software engineering

Mobile development

Middleware and integration software

Blockchain

Scientific computing

3. Management:

Project management

Strategic planning

Delegating tasks

Coaching

Negotiation

Relationship management

1. Business:

Business development

Business intelligence (BI)

Economics

Business analysis

Administration

Business management

4. Marketing:

SEO/SEM

Content marketing

Online marketing

Market research

Social media

Media planning

Channel marketing

Affiliate marketing

5. Analytical:

Data analysis

Critical thinking

Problem-solving

Research

Consulting

6. Communication:

Active listening

Writing

Nonverbal communication

Presentation

Newsletters

Editing

7. Other:

Creativity

People management

Time management

Persuasion

Emotional Intelligence (EQ)

Translation

Video production

Corporate communications

Industrial design

Collaboration

Adaptability

Analytical reasoning

Sales leadership

Journalism

Competitive strategies

最後，放(fàng)上一(yī)個LinkedIn的Cheat-Sheet給大(dà)家參考！

讓人眼前一(yī)亮的LinkedIn主頁，有可能成爲你職場成功的第一(yī)步。機會總是留給有準備的人，細節也會決定成敗。想要通過LinkedIn幫助自己職業發展的同學，不妨利用好假期，盡早規劃、補充和調整領英主頁内容，赢在新一(yī)年起跑線！